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Cleveland Ohio

Web Site Redesign Services for Cleveland and Northeast Ohio

Does your website need a redesign? Here are some questions to ask yourself when looking at your website and deciding on investing in a site redesign:

  • Is the site fresh and up to date?
  • Is it user friendly?
  • Is it search engine friendly?
  • Does it create a professional image?
  • and most importantly, is it creating leads and/or sales?

Client: Zebra Skimmers Corp.
Objective: The original site design was very basic and visually cluttered. Users were having a difficutl time finding exactly what they were looking for and having to use the company's 800 number to get answers. Vizpro was hired to create a website design that better presented Zebra's products and services, in a more professional maner.

If you answered "no" to any of these, then a site redesign is recommended.

How a Website Redesign Proceeds

Before any redesign work begins review the history of the current web site, using logs or other statistics programs. Find out what people are currently doing on your site. What pages do they tend to visit? What conversion points to they typically go towards? Look at your entry pages - where are people coming in other than the home page? Identify the user paths towards conversion, because you want to measure those to see how effective they are currently and how you can improve those in the new web site.

Before Launching a Redesigned Site

In most cases a redesign completely changes the URL structure of site – meaning pages may change names or be totally removed. It's important to provide redirects and custom 404 (Page Not Found) pages – previous visitors may have bookmarked pages of your site, and some search engines do not update their cache of a site for several months. Attention must also be given to any inbound links from related sites and directories, they must be notified of any changes. As an additional precaution durring and after website redesign it may become necessary to invest in PPC (pay-per-click) advertisitng. The highest converting keywords can be purchased until the site is converted organically for those words.

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