Optimizing Websites for Organic Results
Search Engine Optimization (SEO) is the application of the best tools and practices to improve the visibility of a website’s ranking in the organic (not paid) results of a search engine. There are two parts to SEO, on-page SEO and off-page SEO. On-page refers to all the efforts that can be made on the website to improve its ranking including keyword rich content, optimized meta data (page title, description…), linking to internal and external content, among others. Off-page optimization refers to backlinks (external sites linking to yours), social media, and online directories, to mention a few.
Using WordPress and the Plugin Yoast
While WordPress is one of the most popular website building platforms, Yoast SEO is one of the most widely used WordPress plugins for search engine optimization. It’s not hard to understand why when you see how Yoast makes it easy to do things like manage page titles and meta descriptions, set targeted keywords and track their usage, and much more. Also, Yoast is free to download and install on WordPress. While they do offer the option to buy a premium edition the most important functions are available on the free version.
To find out more about how VizPro incorporates the best tools and practices of search engine optimization in every project, please contact us.